Presentation Awards - Do They Motivate Kids To Learn?

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I’m currently involved in a joint venture between the Governing Council of the school and the Parents & Friends Association to revisit our Presentation Awards offered at the end of the year with the view to possibly making some changes/ filling in some gaps in the awards currently offered.
The plan is to involve staff, students and parents in the consultation process.
There have been a few issues raised in regard to our Presentation Awards.
One is that the kids just don’t care (or aren’t motivated by the current awards offered).
Another is that the book prizes are a certificate for a bookstore without books the kids are happy with (we’re a bit limited out here).
Another is that some kids avoid presentation morning IF they are getting an award (???? Guess changing the awards isn’t going to change that!!!).
SO…
I need ideas, thoughts, feedback. As much as you can give me.
What sort of things should a school be awarding at an end of year Presentation Morning?
What sort of “prizes” are appropriate AND appeal to kids (particularly secondary kids)?
How do we encourage kids to value learning more?
books, book prize

